As part of the healthcare institutions’ ongoing efforts to prevent cardiovascular diseases, Asian Hospital and Medical Center, in partnership with the Department of Health, has launched a public health campaign against atherosclerosis, smoking, and vaping—leading contributors to heart attacks, strokes, and other life-threatening diseases.

“Smoking and vaping not only harm your lung health—they rapidly accelerate the development of atherosclerosis, quietly destroying your blood vessels and putting your heart and brain at risk. So, we must begin prevention now,” said Dr. Beaver R. Tamesis, Asian Hospital’s President and CEO.

Ate Rose, a coined nickname created by the Asian Hospital for Atherosclerosis, is a silent troublemaker that develops gradually over time, clogging the arteries and reducing blood flow to different organs of the body. Among the most significant risk factors are smoking and vaping, which speed up blood vessel damage and increase the risk of complications.

Smoking and vaping damage the cells that line the blood vessels, increase plaque buildup, and contribute to the thickening and narrowing of blood vessels. The campaign encourages the public to adopt a healthy lifestyle and aims to spread awareness about how smoking and vaping contribute to the onset and progression of atherosclerosis.

At the start of the year, Asian Hospital and Medical Center introduced a proactive advocacy focused on the prevention of Atherosclerosis (also known as Ate Rose). This initiative included the rollout of targeted communication materials and the creation of the Ate Rose Card—a special package designed for Atherosclerosis screening.

This collaboration between the Asian Hospital and Medical Center and the Department of Health portrays a shared commitment to reducing the incidence of Atherosclerosis and significantly lowering smoking use. The campaign is also supported by key partners in the medical community, including the Lung Center of the Philippines, Philippine Heart Center, Philippine General Hospital, and the Philippine College of Chest Physicians.

For more information or inquiries, contact the Asian Hospital and Medical Center hotline at (02) 8-771-9000 local 5913 or email infohub@asianhospital.com. Stay updated on the latest health information through their social media pages at / AsianHospitalPH.