Metro Pacific Health (MPH) held its 4th Annual Marketing Summit on January 15–16 at Acacia Hotel, bringing together over 100 hospital leaders, executives, and marketing and sales professionals from across the MPH network. Anchored on the theme “Healthier Habits, Healthier Results,” the two-day summit focused on the everyday habits that shape how care is delivered, from how teams work together to how patients are engaged and supported throughout their healthcare journey.
Conversations throughout the summit highlighted that when hospitals strengthen habits such as clear communication, consistent standards, and thoughtful use of data, patients feel the difference. These practices lead to smoother experiences, more coordinated care, and outcomes patients can trust, supporting a more seamless and reliable care experience across MPH hospitals.
The summit opened with Dr. Harish Pillai, Group CEO of Metro Pacific Health, who delivered a talk titled “Celebrating 2025 Wins, Navigating through 2026 Winds.” He highlighted the importance of building strong habits, staying aligned as an organization, and preparing for the challenges and opportunities ahead.
Key sessions followed with the 2025 Census and Revenue by-Payor Performance Review, together with a Doctor Engagement Performance Review, led by Ms. Jessica “Isca” Abaya, Group Chief Commercial Marketing Officer, and Mr. JR Mabagos, Strategic Partnerships Lead. These discussions reviewed current performance and identified areas for improvement across hospitals.
Brand and patient experience were also key focus areas. Brand Equity Lessons Learned, discussed by Ms. Isca Abaya, highlighted how consistent standards and messaging help build patient confidence and trust across the MPH network. This was followed by a session on Delivering MPH Standards through Branded Patient Experience, led by Isca Abaya together with Dr. Anabelle Borromeo, MPH Group Chief Nursing Officer; Dr. Chanell Concepcion, MPH Head of Training and Education; Ms. Paula Ocampo, AVP for Human Resources; Ms. Jinky Templo, Talent and Employee Engagement Manager; Ms. Selena Carlos, Patient Experience Head of Asian Hospital; Ms. Jade Credo, MPH Assistant Digital Marketing and PR Lead; and Ms. Melissa Tacay, MPH Marketing Associate. The session focused on translating brand standards into clear and consistent patient experiences through communication, compassionate care, and consistent service quality at every touchpoint.
The summit also included a Digital Marketing Beyond 101 Workshop, led by Mr. Dom Lacambra, MPH Group Digital Marketing Head, and Ms. Jade Credo, together with Mr. Bernard San Juan, Meta Business Partner and Managing Partner of Truelogic. The session focused on improving digital performance through better use of data, platforms, and content.
Organizational alignment was discussed in The New Marketing Organization Structure Including Revenue Management, presented by Ms. Jessica Abaya, which outlined how clearer roles and closer coordination can support better results.
Hospitals across the MPH network shared practical examples during the Best Practices sessions. These included In Motion Project Requests by Ms. Lirio Lomarda, Head of Marketing and Business Development of Calamba Medical Center; MRI, CT Scan, and CathLab services presented by Ms. Hennesy Miranda, Director for Marketing and Patient Experience of Asian Hospital and Medical Center; Closed Packages Best Practices by Mr. Nad Basas, Deputy Chief Executive Officer, and Mr. Eumar Ablao, Chief Revenue and Patient Experience Officer of City of General Trias Doctors Medical Center; Sunday Revenue and Performance Marketing by Mr. Harold Golez, Chief Revenue and Marketing Officer of Commonwealth Hospital and Medical Center; One Lourdes Inquiry Center by Ms. Rea Guevarra, Chief Revenue and Marketing Officer of Our Lady of Lourdes Hospital; and an Integrated Marketing Program by Mr. Tony Veneracion, Chief Executive Officer of St. Elizabeth Hospital.
Strategic collaboration across the MPH network was highlighted through a roundtable discussion on Strengthening Strategic Partnerships and MPH OneCare, led by Mr. Denn Sajo, MPH Head of Strategic Partnerships. The discussion brought together MPH leaders Ms. Hennesy Miranda, Director for Marketing and Patient Experience at Asian Hospital and Medical Center; Ms. Arlyn Songco, Senior Vice President and Division Head for Creative, Communications, and Sales Services at Makati Medical Center; Mr. Leo Silva, Chief Revenue Officer at Commonwealth Hospital and Medical Center; and Mr. Banjo Gonzales, Product Development and Brand Management Head of Cardinal Santos Medical Center. The session focused on strengthening collaboration across hospitals to improve coordination, integration of services, and the overall patient care experience across the MPH network.
The summit concluded with focused workshops, including Sweating Our Assets, led by Ms. Isca Abaya, and How to Classify House vs. Private Patients and Track ECU/Wellness, facilitated by Ms. Denice Coronado, MPH Data and Process Standards Manager, and Ms. Datdat Guiritan, Senior Enterprise Resource Planning Manager. These sessions provided clear frameworks to optimize asset use and strengthen patient classification and data tracking across hospitals.
Overall, the 4th Annual Marketing Summit provided focused discussions and practical learning that strengthened alignment across the MPH network. The insights gained during the two-day program will support hospitals in refining strategies, improving execution, and delivering healthier results in the year ahead.
