Rappler: Refreshed Metro Pacific Health goes beyond hospitals
October 14, 2022
What was formerly Metro Pacific Hospitals is now moving into a new chapter of modernized patient-centric healthcare
For the first time in 15 years, Metro Pacific Health (MPH), formerly known as Metro Pacific Hospitals, underwent a major brand refresh to realign the group with its promise to become the “Heart of Filipino Healthcare.”
The brand’s new identity – supplemented by a fresh logo, tagline, video campaigns, and even a song – was launched last October 12 at the New World Makati Hotel. The momentous occasion was graced by the group’s partners, colleagues, leaders, and top executives, including tycoon and MPH chairman Manny V. Pangilinan.
“Today, we rename Metro Pacific Hospitals to Metro Pacific Health – symbolizing not only a wider spectrum of investments in health services, but also our enhanced mission of responding to the most pressing concern of our people,” said Pangilinan, as health continues to be a top priority for Filipinos in the wake of the pandemic.