PROMISING to provide accessible and affordable healthcare services to Filipinos, Philippines’ largest private hospital group Metro Pacific Hospitals reintroduces itself as Metro Pacific Health(MPH).
During the MPH's brand equity launch Friday, October 14, at a mall in General Santos City, the group's CEO Dr. Harish Pillai said the brand refresh conveys their direction as one integrated network of hospitals towards becoming one of Asia’s most-valued, innovative, and trusted healthcare providers.
With the rebrand, the hospitals group will now carry the tagline: The heart of Filipino healthcare.
"This isn't just a new look for us as a company, but rather an expression of what it truly means to be the heart of Filipino healthcare," Pillai said.
MPH is currently a network of 19 hospitals, 20 outpatient care centers, and six cancer treatment centers with a total 3,800 bed capacity, a pool of 10,000 doctors, and 15,000 employees servicing 3.8 million patients annually.
Its network of hospitals are in Metro Manila, Bulacan, Tarlac, Rizal, Laguna, Bohol, Negros Occidental, Zamboanga del Sur, Butuan, Davao City, and General Santos.
To strengthen their network of hospitals and reach more Filipinos, MPH eyes to launch a new hospital in Mindanao under its brand before the year ends. The group also targets to expand its number of hospitals to 40 in seven to eight years adding around 4,000 bed capacity on top of its current national portfolio.
A huge part of the group’s rebranding is the introduction of new and innovative measures like remote patient monitoring, electronic health record systems, hospital-at-home programs, and other products and services that will redefine healthcare.
MPH - Mindanao Cluster President Oslec G. Lopez said while each hospital now has unique digital initiatives to extend healthcare services, MPH is launching next year a unified Virtual Care Platform for all its hospitals.
As the hospitals are now operating as one, seamless network, MPH intends to make the cost of healthcare more affordable to the general public.